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Vetting Crypto Partnerships: Spotting Perils and Building Long-Term Success in a Volatile Market

About this event

Wednesday, September 28 |12:30 PM ET

Vetting Crypto Partnerships: Spotting Perils and Building Long-Term Success in a Volatile Market

Cryptocurrencies and Web 3.0 were the buzz of the sports industry over the past year, but not always for the right reasons. The much-hyped push into the metaverse and crypto preceded the much-reported decline (and demise, in some cases) of cryptocurrencies and the Web 3.0 companies that promised value in the form of NFTs, cryptocurrencies, or otherwise. So how should sports entities, from teams to vendors, approach potential partnerships with cryptocurrencies and companies aligned with them? What opportunities remain and what pitfalls should you avoid? This expert panel will have the answers.

Featured Speakers

Julian Aiken lives at the intersection of tech, sports, and web3. Through his relationships & experience, he has built a career in connecting some of the world's most influential leaders to the best emerging technology companies in the venture space. He serves as the Head of Strategic Partnerships & Growth at Through the Lens, while also owning W3 Sports, a web3 consulting/venture firm, alongside his business partner, Terance Mann. Julian's goal is to help athletes build out their business enterprises so that they can continue to generate income & build out businesses that will outlast their playing days.

Ty Smith is the Founder and CEO of Coinbound, the leading cryptocurrency marketing agency. He has been passionate about and investing in the Web3 Space for a number of years. With his determination and strong belief in the power of Crypto, he’s achieved significant accolades in this nascent industry. Coinbound was built specifically to help crypto brands grow, and Ty has successfully led his team in working with some of the biggest names in the crypto space: MetaMask, eToro, Nexo, Voyager, Cosmos, ShapeShift, and OKCoin. He not only bootstrapped Coinbound to become a 7-figure agency, but Ty is also the host of The Cryptocurrency Marketing Show with 50k+ monthly listeners and has 20k+ followers on Twitter.

Max Rabinovitch | Chief Strategy Officer, Socios

Registration is free. All registrants will receive a link to watch the recording once the session concludes. If you didn't register for the session, you can watch on-demand here.

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Hosted by

  • Guest speaker
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    Julian Aiken Head of Strategic Partnerships & Growth @ Through the Lens

  • Guest speaker
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    Ty Smith Founder & CEO @ Coinbound

  • Team member
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    Andrew Cohen Senior Writer @ SportTechie

  • Guest speaker
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    Max Rabinovitch Chief Strategy Officer @ Socios

  • Team member
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    Taylor Bloom CEO @ SportTechie

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