Stampix invites you to their event
About this event
đ Turning Annual Moments into Lifetime Loyalty
Join loyalty leaders from McDonald's, IKEA, and The Point of Loyalty as we unpack the powerâand pitfallsâof birthday rewards in loyalty and membership programs. From emotional resonance to ROI, this roundtable will explore how brands can elevate one of the simplest, most overlooked touchpoints into a driver of meaningful connection.
đ Date: 20/11/2025
â° Time: 11:30AM (CET) / 10:30AM (UK TIME)
What to Expect
Why Attend?
This webinar is designed for loyalty professionals, CRM leads, CX managers, and brand marketers who want to:
â Turn predictable customer data into memorable experiences
â Improve retention through surprise-and-delight mechanics
â Build loyalty strategies rooted in emotional value, not just transactional perks
â Explore scalable approaches to personalisation that actually resonate
Donât miss this opportunity to reimagine one of the oldest loyalty tactics with fresh insights from brands that are leading the way.
đ Register now and join the conversation!
Hosted by
Adam Posner helps brands design and optimise loyalty programs that drive profit, purpose, and joy. As Founder of The Point of Loyalty and creator of the For Love or Money⢠research series, he brings over 18 years of expertise in loyalty strategy, customer engagement, and program optimisation. His approach is strategic, evidence-based, and human, focused on creating programs customers love and teams believe in. Adam has partnered with leading brands across Australia and New Zealand, blending insight, innovation, and what he calls âJoyaltyâ: the magic of turning loyal customers into joyful brand advocates.
Supporting 30 markets in launching rewards from IKEA Family, Kirsty brings over 8 years of experience redefining loyalty for one of the worldâs most loved brands. Her work spans customer value propositions, omnichannel marketing, and building meaningful connections that go far beyond points. Kirsty believes loyalty isnât just earned through transactions â itâs built through understanding, relevance, and continuous delight. Her fresh perspective on how IKEA personalises rewards and experiences will inspire anyone looking to make loyalty more human.
With over a decade of experience designing global CRM and loyalty strategies across brands like McDonaldâs, Starbucks, and Tesco, Neha brings a wealth of expertise in driving data-driven, customer-centric engagement at scale. At McDonaldâs, she leads loyalty and CRM strategy across 22 markets, shaping digital experiences for over 50 million customers worldwide. Known for her strategic vision and commercial acumen, Neha focuses on building programs that deliver measurable impact while strengthening customer lifetime value.
As a third generation in the photo printing industry, he founded Stampix in 2016. Thanks to its unique business model, where brands offer photo rewards as a way to build emotional loyalty & capture 1st party data, Stampix has delivered almost 10 million photo rewards.
Stampix is all about creating meaningful connections between brands & their customers. The way we do this is by printing people's much-loved memories and delivering them to their doorstep, as a gift from brands with a personalised message on the reverse.
