About this event
Join us for an engaging and insightful webinar that delves into the challenge of building lasting loyalty in the highly competitive telecom industry. In “Signal or Noise: How to Create Lasting Loyalty in Telecom,” our expert panel will explore key strategies and emerging trends that help telecom brands tackle churn and create sustainable customer engagement.
📅 Date: 26/11
🕒 Time: 03:00 PM (CET)
Topics Covered:
- The Challenge of Churn: Discover why customer turnover remains one of the biggest threats to telecom brands and how loyalty programs can help mitigate this issue.
- Characteristics of Telecom Loyalty Programmes: What's Different?: Learn how loyalty initiatives in telecom stand apart from other industries and what makes them unique in driving long-term customer relationships.
- Frequency of Engagement & Rewards: Explore how regular touchpoints and joyful customer experiences play a crucial role in keeping telecom users engaged.
- Examples of Joyalty in Telecom: We’ll discuss the concept of “Joyalty”—a fusion of joy and loyalty that can redefine customer retention strategies in telecom.
- Future of Telecom Loyalty: A closer look in what the future of Loyalty in the Telecom industry looks with the rise of AI and other technologies.
Why Attend?
Whether you're a telecom professional or simply interested in learning how to drive customer retention in a competitive industry, this webinar is for you. Gain actionable insights from experts who have successfully crafted and implemented loyalty programs in telecom, and discover how you can create meaningful, long-lasting customer relationships.
Hosted by
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Guest speaker
Maria Arredondo Luque Loyalty Marketing Manager @ Vodafone IrelandG
Maria Arredondo Luque is a marketing professional leading #VodafoneHappy, Vodafone’s loyalty program in Ireland. With expertise in digital marketing, content creation, data analysis, UX, social media, and SEO, she has developed and executed successful 360 campaigns that have driven customer loyalty, satisfaction and app engagement.
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Guest speaker
Attila Civelek Former CMO at Salt MobileG
Attila is a seasoned brand and communications executive with over 20 years of experience, including 15 years in senior marketing roles at brands like Salt Mobile, Doro AB, and Lebara Mobile. He has substantial experience across Europe and deep expertise in telecom and consumer electronics, successfully driving growth and customer loyalty through innovative marketing strategies, digital initiatives, and customer value programs. As the former CMO at Salt Mobile, Attila now assists companies in harnessing the power of Gen AI for marketing and e-commerce, unlocking new growth opportunities.
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Guest speaker
Mike Brinn Global Loyalty Director @ TLC WorldwideG
Mike Brinn is the Global Loyalty Director at TLC Worldwide, where he leads the development of innovative, experience-led loyalty programs that foster deeper brand-customer connections. With nearly 20 years of expertise in the loyalty sector, he has worked across diverse industries such as retail, insurance, and gaming. Mike advocates for emotional engagement strategies over traditional points-based systems, emphasising the value of immersive and personalised rewards to build sustainable customer loyalty.
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Team member
Simon Tavernier CEO & Founder @ StampixT
As a third generation in the photo printing industry, he founded Stampix in 2016. Thanks to its unique business model, where brands offer photo rewards as a way to build emotional loyalty & capture 1st party data, Stampix has delivered almost 10 million photo rewards.
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Guest speaker
Kathy Peyton Founder & Director @ Sweete & Gift HouseG
Kathy Peyton is an experienced entrepreneur with over 20 years in the loyalty and rewards industry. She is the founder of Sweete, a company that helps brands build strong relationships with their customers through innovative loyalty solutions. Kathy’s work combines smart strategies with the latest technology, earning her a reputation as a leader in her field. In 2020, she launched Gifthouse.ie, a platform supporting Irish businesses and now serving global clients like LinkedIn and Vodafone. Kathy’s career began in management and sales roles before starting Sweete in 2013. Her focus on creative solutions and adapting to change has made both Sweete and Gifthouse.ie successful. Today, her companies are known for setting new standards in customer and employee engagement.
Stampix
Connecting brands with customers, one photo at a timeStampix is all about creating meaningful connections between brands & their customers. The way we do this is by printing people's much-loved memories and delivering them to their doorstep, as a gift from brands with a personalised message on the reverse.
