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The secrets of storytelling on TikTok

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The secrets of storytelling on TikTok

'Don't Make Ads. Make TikToks' You saw it, heard it everywhere last year and we stand by that idea that TikTok is not a social media platform but an entertainment platform. Which means by extension that TikTok users and Creators, including you right now, are by default entertainers and storytellers..."

What we really mean by "Make TikTok" is: "Tell a REAL story". And no other platform challenged the idea of storytelling better than TikTok where authenticity is key.

Join this panel to have a discussion on what storytelling means on TikTok, but also to discuss how the platform has changed the way agencies, creators, influencers are working together with advertisers.


  • Stéphane Matip - Creative Agency Manager at TikTok

Stéphane is Creative Agency Manager at TikTok, managing relationships with the leading French creative agencies. He also leads The Creative Village program, gathering Creative Partners to help Advertisers and Creative Agencies on TikTok.

  • Antton Racca - Creator

Videographer, Storyteller, Gamer or Creator, Antton Racca has many talents that he displays on Social Media. Fan of Pop Culture, he now has more than 3.1M followers on TikTok and he is known for his catchy and compelling stories.

  • Emilie Grimaldi - Associate Director at BETC

Emilie Grimaldi is an associate director at BETC Paris, managing the accounts The Laughing Cow and Sephora globally. Creating storytelling is at the heart of her job and she has done so for numerous clients in her career: automotive industry, chocolate industry, furniture and fashion industry…

Proposé par

  • Membre de l'équipe
    Station F Staff

  • Intervenant externe
    Emilie Grimaldi Associate Director @ BETC

  • Intervenant externe
    Antton Racca Creator

  • Intervenant externe
    Stéphane Matip Creative Agency Manager @ TikTok


With more than 30 startup programs, 35 public administrations, 40 VC funds, 4 mentorship offices and 600 events per year, STATION F offers all the best resources and knowledge to help entrepreneurs grow their companies.