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Spotlight: 'Inside the Minds of a Challenger Brand' with Stefan Lagerqvist of Nick's

About this event

For over 10 years, Stefan Lagerqvist worked in commercial roles with the multinationals Procter & Gamble and Unilever. But earlier this year, he left corporate life at the global giants to become the CEO of Nick’s, a challenger brand in the healthy snacks space, with a retail presence in thousands of outlets around the world and notable investments from established VC firms.

Listen in as he talks with Stravito’s Thor Olof Philogène about:

  • The inner workings of a challenger brand
  • What global giants can learn from startups about customer understanding
  • How Nick’s is making a bold new bet as a result of new market and consumer insights

You’ll also have the chance to ask your own questions to Stefan in a live Q&A afterward.


Stefan Lagerqvist is the CEO of Nick's, a challenger brand in the healthy snacks space. Prior to joining Nick's Stefan spent over 10 years in commercial roles at Procter & Gamble and later Unilever. Stefan holds a M.Sc. in Business Administration from Lund University.

Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered knowledge management system for market research and insights with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor was the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal. Thor holds an M.Sc. in Business Administration from Stockholm School of Economics.

Hosted by

  • Guest speaker
    Stefan Lagerqvist CEO @ Nick's

  • Team member
    Thor Olof Philogene Founder / CEO @ Stravito


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