INSIGHTS REDEFINED: How AI is Poised to Transform the Role and Function of Insights

Hosted by

• Guest speaker
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  Katie Gross Chief Customer Officer @ Suzy

  A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.

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  Sharon Joseph CEO @ CREWASIS

  Sharon Joseph has 23 years of marketing and sales experience at Fortune 500 Companies. She is the CEO & Founder of CREWASIS®, a data science and AI idea generation platform for enterprise companies. In this role, Sharon advances the use of data and technology in real-world business applications, helping companies best leverage the metaverse and uncover deep insights about their consumers and experiment with their brands. Beyond her work with CREWASIS®, Sharon serves as a Harvard Business School AI Research Collaborator working on researching Martech AI platforms and metaverse analytics with Sunil Gupta and Shunyuan Zhang.

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  Stan Sthanunathan CEO @ i-Genie.AI

  Stan Sthanunathan previously worked for Unilever as Executive Vice President of Consumer & Market Insights, heading up the insights function globally based in London. Post retirement he started the company i-Genie.AI, focused on delivering near real time insights and ideas to help businesses identify the Next Big Thing. He is a regular keynote speaker at conferences like ESOMAR Congress, MRS, ARF, Ilex, TMRE, and IRI, and he has lectured on insights at Cambridge Judge Business School, Sloan Business School, Yale, Wharton, Emory Goizueta Business School, INSEAD, IE School of Business, and more. Stan co-authored the book AI for Marketing and Product Innovation and was awarded a Lifetime Achievement award at the TMRE 2022 event.

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  Kalindi Mehta Global VP @ Estee Lauder

  Kalindi Mehta is the VP, Consumer Foresight and Predictive Analytics at The Estee Lauder Companies. She has led the transformation of insights capabilities to be more future focused, data driven, and agile, to win in this digital world. Her leadership has taken a consumer-centric approach across a portfolio of 25+ beauty brands, predicting opportunities to drive growth in the fast evolving and dynamic beauty industry. Previously she was with Colgate Palmolive in leading roles across Insights and Analytics in North America, Asia Pacific, Philippines, India, as well as the Global Corporate team. She is currently part of the Harvard Business School Analytics leadership program.