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Capturing Multigenerational Audiences

About this event

Sofia Hernandez will delve into the rising dominance of short-form video content and other strategies to capture audiences across generations. She will share insights on how brands can effectively engage with diverse global communities using platforms like TikTok, which has become a significant player in modern content consumption.

Suzy

Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.

Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.