About this event
What really drives a printer purchase? Spoiler: it’s not just price and specs.
Join Giovanni Riggioni, Customer & Market Insights Manager, HP Inc., and Laima Widmer, SVP, Market Research, Suzy, on July 17 at 12 p.m. EDT for a candid conversation on how HP is using Suzy Speaks to decode shopper behavior and make smarter decisions. You’ll get an inside look at how HP is blending behavioral science with AI-powered conversational research to dig deeper into what motivates consumers and how those insights are reshaping strategy across the business.
Why join?
- Learn how HP is rethinking research to capture what matters
- See how AI is unlocking smarter, faster, deeper insights
- Get inspired by real-world examples you can take back to your team
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
