About this event
Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to taking your innovation from concept to product. Join Laima Widmer, VP, Market Research, Suzy and Alex Forman, Manager, Consumer Insights, Keurig Dr. Pepper as they discuss how to use consumer insights to fuel innovation research.
At this session, you’ll learn:
- Keurig Dr. Pepper’s approach to innovation research
- A double click into recent innovation projects
- Using mixed methodology in research studies
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
