About this event
Innovation doesn’t happen in a silo, and a great product or idea can only go so far on its own. Tapping into the pulse of your consumer is key to taking your innovation from concept to product. Join Laima Widmer, VP, Market Research, Suzy and Alex Forman, Manager, Consumer Insights, Keurig Dr. Pepper as they discuss how to use consumer insights to fuel innovation research.
At this session, you’ll learn:
- Keurig Dr. Pepper’s approach to innovation research
- A double click into recent innovation projects
- Using mixed methodology in research studies
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
