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Inside the Mind of the Customer: The Art of Qualitative Research

About this event

Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all of your business decisions.

Join Suzy experts Laima Widmer, VP of Market Research, McKenzie Lawton, Director of Qualitative Operations, and Leah Herman, Senior Product Manager, Qual, for an informative webinar all about how you can bring your qualitative A game every time you launch a survey. Join them as they discuss:

  • How to compliment your quant research with qual
  • When to use Quant or Qual? Which is right for you?
  • How maximizing the benefits of virtual Iterative Qualitative Research

Suzy

Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.

Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.