Mastering the Art of Successful Claims Packaging with THINX

Most of us know we shouldn’t judge a book by its cover—but approximately a third of consumers judge products by their packaging. Packaging and claims are prime real estate for communicating your brand, mission, vision, values, and unique selling points. And brands that fail to make the most of their packaging may have a tough time attracting consumers. 

Join Alice Warren, VP of Consumer Intelligence at THINX and Katy Emerson, SVP of Customer Success at Suzy, for a discussion about how THINX taps into consumer insights to get the most out of their claims packaging. You’ll leave with an understanding of their testing methodologies and some key takeaways for your own products. Tune in to learn:

• The fine art of developing product claims
• What your consumer wants from your packaging
• How to use research methodologies, like heat mapping, to find the sweet spot for your package claims placement