About this event
Join CMA/SIMA and Suzy for a webinar about the world of brand and product trackers. Katie Gross, President, Suzy will be joined by Lena Belkor, Director, Insights & Analytics, Scotts, for a conversation about how Scotts utilizes tracking methodologies to monitor brand health, assess product performance, and optimize marketing strategies.
Trackers provide vital data that category management, shopper insights, marketing, and insights professionals can use to consistently monitor brand health, detect market trends and consumer shifts, optimize marketing campaigns and improve product development. Whether you're looking to implement trackers or refine your current system, this session will equip you with the knowledge to leverage consistent, actionable data to measure your brand’s impact effectively. Tune in to:
- Discover how Scotts integrates brand tracking to stay ahead of market trends and consumer shifts.
- Learn how to optimize marketing strategies using real-time data from trackers.
- Understand how trackers can provide teams with the data they need - at faster and more cost effective rates than ever before.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
