About this event
Between unstable employment rates, inflation, and shifting prices, consumer finances continue to be volatile. But what does the latest in consumer finance behaviors mean for brands? How can companies gain consumer trust through financial literacy? And how are finance companies building brand love through loyalty programs?
Join Matt Britton, Founder & CEO, Suzy, at our upcoming finance-focused State of the Consumer webinar. Matt will share the latest consumer trends data around financial wellness. Tune in to learn more about:
- The latest economic trends and how they’re impacting consumer confidence
- Consumer finance habits - where are they spending, saving, and investing?
- How brands can educate consumers on financial wellness routines
- The rise of finfluencers (financial influencers)
Hosted by
-
Guest speaker
Matt Britton Founder & CEO @ SuzyG
Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
