About this event
Influencers are revolutionizing retail media sales and brand partnerships, and those that aren’t using this key marketing tactic are falling behind. With the rapid evolution of digital marketing, what do consumers expect from influencer collaborations, and which strategies yield the best business results?
Join us for an influential discussion in our upcoming State of the Consumer webinar hosted by Katie Gross, Chief Customer Officer at Suzy. Katie will be joined by Sanya Chaudhry Research Coordinator, Entertainment & Culture Marketing at United Talent Agency; Sami Lambert Director of Social Media at ADWEEK; Dana Kowal, Senior Director of Brand Marketing & Innovation at Bumble Bee Foods; and Krystal Hauserman, Chief Marketing & Growth Officer and Strategic Advisor to dive deep into the world of influencer marketing. Tune in to learn:
- How influencers are shaping the future of retail and brand collaborations
- A look into the types of influencers your brand can collab with - from macro to nano to niche
- The ongoing impact of influencers on consumer engagement and purchasing behaviors
Hosted by
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Guest speaker
Sami Lambert Director Of Social Media @ ADWEEKG
Sami Lambert is the director of social media at ADWEEK. She creates content across all of ADWEEK’s social platforms and specializes in short-form interview style videos with creators and talent. Lambert is chronically online and obsessed with internet culture. Previously she worked at Inked Magazine where she grew their TikTok page from 30 followers to 1.7 million in one year.
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Guest speaker
Krystal Hauserman Chief Marketing & Growth Officer and Strategic AdvisorG
Recognized as one of Forbes' Top 50 Entrepreneurial CMOs and a Business Insider CMO to Watch, has expertly led marketing for startups like Paris Hilton's 11:11 and giants like WarnerMedia. She’s driven growth for major brands such as the NBA, Hilton Hotels, and L'Oreal, specializing in campaigns that resonate with Gen Z. Featured in Vogue, Vanity Fair, and Forbes, Krystal has earned accolades including two Cannes Lions nominations and Ad Age's 2024 Social Campaign of the Year. An active mentor through Adweek's Mentorship Exchange, she also advises companies in sectors from entertainment to beauty. Additionally, she's set to co-host the Supercultural podcast, launching Fall 2024.
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Guest speaker
Sanya Chaudhry Research Coordinator, Entertainment & Culture Marketing @ United Talent AgencyG
Sanya Chaudhry leads Research & Insights at Next Gen, a practice of UTA Entertainment & Culture Marketing that helps brands connect with young diverse audiences by leveraging the power of community and content. With a deep understanding of Gen Z trends and innovative brand partnerships, Sanya brings a unique perspective to the panel on the latest in influencer marketing.
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Guest speaker
Katie Gross Chief Customer Officer @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
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Guest speaker
Dana Kowal Senior Director of Brand Marketing & Innovation @ Bumble Bee FoodsG
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
