State of the Consumer: From Influence to Impact — Strategies for Memorable Content

Hosted by

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  Sami Lambert Director Of Social Media @ ADWEEK

  Sami Lambert is the director of social media at ADWEEK. She creates content across all of ADWEEK’s social platforms and specializes in short-form interview style videos with creators and talent. Lambert is chronically online and obsessed with internet culture. Previously she worked at Inked Magazine where she grew their TikTok page from 30 followers to 1.7 million in one year.

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  Dana Kowal Senior Director of Brand Marketing & Innovation @ Bumble Bee Foods

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  Sanya Chaudhry Research Coordinator, Entertainment & Culture Marketing @ United Talent Agency

  Sanya Chaudhry leads Research & Insights at Next Gen, a practice of UTA Entertainment & Culture Marketing that helps brands connect with young diverse audiences by leveraging the power of community and content. With a deep understanding of Gen Z trends and innovative brand partnerships, Sanya brings a unique perspective to the panel on the latest in influencer marketing.

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  Krystal Hauserman Chief Marketing & Growth Officer and Strategic Advisor

  Recognized as one of Forbes' Top 50 Entrepreneurial CMOs and a Business Insider CMO to Watch, has expertly led marketing for startups like Paris Hilton's 11:11 and giants like WarnerMedia. She’s driven growth for major brands such as the NBA, Hilton Hotels, and L'Oreal, specializing in campaigns that resonate with Gen Z. Featured in Vogue, Vanity Fair, and Forbes, Krystal has earned accolades including two Cannes Lions nominations and Ad Age's 2024 Social Campaign of the Year. An active mentor through Adweek's Mentorship Exchange, she also advises companies in sectors from entertainment to beauty. Additionally, she's set to co-host the Supercultural podcast, launching Fall 2024.

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  Katie Gross Chief Customer Officer @ Suzy

  A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.