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State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?

About this event

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending. Will brands see the boost they need this holiday spending season? Or will Black Friday/Cyber Week turn out to be more of a whisper than a bang?

Join Suzy’s Founder & CEO Matt Britton, MikMak’s Founder & CEO Rachel Tipograph, and Carolyn Nephew, Director, Full-Funnel Consumer Engagement at Reckitt for their annual webinar focusing on the top stories immediately coming out of Black Friday/Cyber Monday. They’ll unwrap what the consumer spending habits of the biggest shopping week of the year mean for brands as they prepare for a potentially turbulent 2024. Tune in for the latest on:

  • What we learned from Black Friday and Cyber Monday and what it means for 2024
  • The latest in retail media
  • Preparing for another tough year ahead in consumer spending and what it means for brands

Hosted by

  • Guest speaker
    Matt Britton Founder & CEO @ Suzy

    Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.

  • Guest speaker
    Rachel Tipograph Founder & CEO @ MikMak

    Rachel Tipograph considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Goldman Sachs named her one of “The 100 Most Intriguing Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, The Wrap named her one of “The 11 Change Agents Disrupting Hollywood.” Rachel founded MikMak, the enterprise marketing eCommerce platform that helps brands better understand consumers by connecting digital investments to online retailer insights.

  • Guest speaker
    Carolyn Nephew Director, Full-Funnel Consumer Engagement @ Reckitt

    Carolyn has been in the advertising and marketing industry for over twenty years. She is an effective and passionate leader who has worked on both the agency and client side, with many years of experience in the entertainment, tech and travel businesses. She is constantly looking for meaningful ways to connect brands with their audiences in this ever changing creative and media landscape. Carolyn moved to the CPG world almost five years ago and is currently the Director of Full Funnel Consumer Engagement at Reckitt, where she manages media, content, CRM, web and Ecomm for all of the Health brands. She developed first-to-market media and content integrations for brands like Mucinex, Biofreeze and KY, while obsessively managing investments and delivering high ROIs. Her team creates integrated strategies, customer journeys, audience innovations and manages delivery across multiple disciplines including TV, FEP, CTV, OLV, Social and Audio, among others.


Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.

Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.