About this event
The holiday sale season stretches longer each year, but the majority of consumers still shop on two key days - Black Friday and Cyber Monday. Consumer behavior on these shopping days can be predictive of not just the rest of the holiday season, but for the year ahead.
Join Kristen Lyons, EVP, Enterprise Partnerships at Suzy with Christopher Hahs, SVP Advanced Analytics & Data Science at Rakuten on December 5th at 1 PM EST for an in-depth discussion on the trends shaping 2025. Together, we’ll uncover the insights from this season’s holiday shopping data to help brands thrive in the year ahead.
- Evolving Purchase Drivers – Explore shifts in consumer deal preferences and top categories.
- Channel Optimization – See how consumers split spending between in-store and online.
- Brand Insights – Hear major brands conversion and engagement tactics for 2025.
Hosted by
-
Guest speaker
Christopher Hahs SVP Advanced Analytics & Data Science @ RakutenG
-
Guest speaker
Kristen Lyons EVP of Enterprise Partnerships @ SuzyG
Kristen Lyons is the EVP of Enterprise Expansion at Suzy, responsible for strategic growth and aligning to Suzy customers business needs. Kristen has a rich history, over 15 years, of both SaaS and market research experience, ensuring that clients get the benefit of both the efficiency of what Suzy's technology can provide them, along with the research rigor to make trusted business decisions. Previously of Mintel, Market Track (now Numerator) Syndigo and now Suzy- Kristen has worked with many customers to build insights programs that deliver value to all parts of enterprise, as well as lead sales teams that help bring technology and consumer centricity to their customers process.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
