State of the Consumer: The Digital Age of Sports

Hosted by

• Guest speaker
  G
  Jorge Urrutia del Pozo Sports Management Consultant

  Jorge is a veteran of the sports industry. Throughout his career, Jorge has worked closely with sports properties, agencies and sponsors/licensees. In his most recent role at Dapper Labs, Jorge led the company’s relationship with the top football leagues in the world, as well as clubs, players, agents and other talent. Jorge built and led a 20+ people team to bring technology products to market in partnership with said leagues, including overseeing marketing and sponsorship activation. Prior to that, Jorge led Fan Strategy & Engagement at the NBA HQ in New York, where he built a league-wide fan segmentation and delivered record increases in marketable fanbase (top of funnel), fan engagement rates and NBA League Pass subscriptions (Direct-to-Consumer video offerings). Jorge started his career at BCG where he spent 8 years working in strategy development in Media & Entertainment. He holds an MBA from the MIT Sloan School of Management and is fluent in Spanish, English, French

• Guest speaker
  G
  Matt Britton Founder & CEO @ Suzy

  Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.

• Guest speaker
  G
  Dustin Godsey CMO @ Milwaukee Bucks

  Dustin Godsey is Chief Marketing Officer of the Milwaukee Bucks , where he is responsible for the development and expansion of the Bucks brand. In his role, Godsey oversees the team’s marketing and advertising, digital, content, live events, promotions, and creative services, as well as marketing of Fiserv Forum, the team’s world-class arena in downtown Milwaukee and the surrounding Deer District neighborhood. During his tenure, he has built an award-winning team that has overseen a number of high-profile projects, including the team’s acclaimed rebrand in 2015 and recent championship activations. Prior to joining the Bucks, Godsey spent seven years with Spectra Venue Services, most recently as Regional Marketing Director, where he was responsible for all event marketing and public relations efforts at Philadelphia’s Wells Fargo Center and Spectra’s managed facilities in the Northeast. He is a 2002 graduate of the University of Iowa with degrees in marketing and journalism.

• Guest speaker
  G
  Michael Shaw VP of Brand Marketing @ Miami Dolphins

  Michael Shaw joined the organization in 2022 as vice president of brand marketing with the Miami Dolphins, Hard Rock Stadium and its properties including the Miami Open and Formula 1® Crypto.com Miami Grand Prix. In his role, he oversees the organization's marketing, video, brand assets and creative strategies. Shaw formerly served as the senior vice president & head of brand, experience and innovation at the Miami Marlins. Shaw was also the chair of the Innovation Committee and co-chair of the Diversity, Inclusion and Belonging Committee. His previous roles included serving as a principal of business development at Amazon and leading as the head of sports partnerships at Groupon. In addition to his business development experience, Shaw was also part of the programming and acquisitions group at ESPN where he negotiated content agreements, managed professional league relationships, and assisted with the development of the NBA schedule on ESPN and ABC.