About this event
More and more often, we’re seeing words like “clean,” “eco-friendly,” and “sustainable” in packaging claims. But what is top of mind for cause-conscious consumers? And what can brands do to make their purpose driven messaging authentic?
Join Katie Gross, Chief Customer Officer at Suzy, Emily Hazlett, Sr. Director, Brand Marketing at Genexa, and Lizzie Horvitz, Founder at Finch in conversation as they look at what consumers want to see from purpose driven brands and what’s next in this space. Tune in to learn:
- The categories where sustainability matters the most to consumers
- Where purpose driven consumers are shopping
- What brands can do to avoiding greenwashing in purpose driven marketing campaigns
Hosted by
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Guest speaker
Emily Hazlett Sr. Director, Brand Marketing @ GenexaG
Emily Hazlett is the Sr. Director of Brand Marketing at Genexa, the first clean medicine company that makes medicine with the same effective active ingredients as leading brands, but without any artificial fillers. A member of the founding team, she has built the brand and stewarded unprecedented growth in the consumer healthcare category. Prior to Genexa, she led marketing and communications for the National Multiple Sclerosis Society, supporting programs, services, and research for the millions of people living with MS. Emily holds a BA from the University of Redlands and an MS in Social Entrepreneurship from the University of Southern California, Marshall School of Business. She currently resides in Los Angeles, CA.
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Guest speaker
Katie Gross Chief Customer Officer @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
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Guest speaker
Lizzie Horvitz Founder @ FinchG
Lizzie is the founder of Finch, which aims to decode products' environmental impacts and use the power of data to encourage consumers & companies to make better decisions . Lizzie has been passionate about sustainability since the age of 16 when she lived off the grid. Before starting Finch in May of 2020, Lizzie worked in supply chain and sustainability at Unilever and was Chief Operating Officer at Muuse. She has a BA from Middlebury College and an MBA and Master of Environmental Management from Yale University.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
