About this event
Since streaming outpaced Linear TV in 2022, the game has changed. But with more and more streaming services and increasing subscription fatigue, how can brands reach their target audience?
Join Suzy’s Founder & CEO Matt Britton for a special streaming-centric edition of our State of the Consumer series on 2/9 at 1 p.m. EST. He’ll be joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions and Lee Russakoff, Executive Director, Comcast in a conversation about:
- How consumers currently engage with streaming services
- The impact of sports streaming rights in time for the big game
- The future of physical TVs: Should companies think about giving TVs away for free?
Hosted by
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Guest speaker
Lee Russakoff Executive Director @ ComcastG
Lee Russakoff is a media executive and television business development expert with a 15-year track record of success in closing industry deals with leading tech and entertainment brands, including Amazon, Netflix, Disney, NFL, NBA, MLB, Paramount, HBO, etc. As an Executive Director of Content Acquisition at Comcast, Lee owns the partnerships and negotiations for the app portfolio, FAST channels, sports networks and OTT content, including licensing of studio and original content. Prior to his role in Content Acquisition at Comcast, Lee developed, built and managed video strategy at the company, working across the ecosystem to successfully launch projects such as the industry's first substantial stackable catalog, the first third-party OTT linear DAI capable authentication platform, and Comcast's first 4K application. Lee began his career as an attorney, working at White and Williams, LLP, a global law firm focusing on sophisticated, high stakes commercial litigation cases.
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Guest speaker
Matt Britton Founder & CEO @ SuzyG
Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
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Guest speaker
Tony Marlow Chief Marketing Officer @ LG Ad SolutionsG
Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, based on the East Coast. He is an insights-driven executive and leads all aspects of marketing and communications for the company. Prior to his current role, Tony was CMO for Integral Ad Science, where he helped transform the brand into a recognized and trusted partner and helped take the company public through an IPO in 2021. Prior to IAS, he was the CMO for the ‘big data’ company Data Axle, and was the Global Head and Vice President of B2B Marketing for Yahoo. Tony is a media and marketing expert with a special interest in data, digital media and CTV, and in helping brands be innovative to make deeper and more meaningful connections with people. He is a frequent speaker at digital media conferences, and has provided comment for news articles and television stories. Additionally, Tony is on the Board of Advisers to social measurement startup SocialStatus.io, he co-founded mobile app development company Appy Dragon ...
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
