About this event
62% of consumers would be willing to pay more for items from a trustworthy brand. But what makes a brand trustworthy? And how does the idea of trust differ amongst the different generations? From Gen Z to The Greatest Generation, brands need to be able to understand what makes each earning generation unique, where their core values lie, and how they’re shopping by category.
Join Katie Gross, Chief Customer Officer at Suzy and John Cannon, Senior Strategist, Merkley+Partners and Shalini Sahi, Insights Lead, NA, pladis Global for a webinar that takes a deeper look at how each generation is spending and what that means for brand appeal. Tune in to learn what you need to know about:
- The major and minor differences in spending priorities amongst generations
- Who is most likely to save and who is looking to splurge
- What makes each generation loyal to the brands and products they love
Hosted by
-
Guest speaker
John Cannon Senior Strategist @ Merkley & PartnersG
John started his career in brand Planning 12 years ago at Merkley and Partners working across various categories and new business. After stints at Now What, Cramer-Krasselt and Havas where he worked on brands like Heineken, Nikon and Sanofi, John found his way back to Merkley where he’s been a part of the Mercedes-Benz strategy team for the last 5 years. He lives in Brooklyn and walks the line between a tortured and optimistic Knicks fan.
-
Guest speaker
Shalini Sahi Insights Lead, NA @ pladis globalG
-
Guest speaker
Katie Gross Chief Customer Officer @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
