About this event
From the banking crisis to additional layoffs at major companies, consumers are feeling understandably uneasy about their financial futures. According to a recent Suzy survey, 32% of consumers are using credit cards to battle inflation. Will this number increase as financial uncertainty continues, or will consumers pull back on spending?
Join Suzy’s Founder & CEO Matt Britton for a financial-focused special edition of our State of the Consumer series. He’ll unpack the latest news around:
- What the current financial landscape means for brands
- How consumers are feeling about the banking collapse and their personal finances
- What we can expect as we persevere through turbulent financial times
Hosted by
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Guest speaker
Matt Britton Founder & CEO @ SuzyG
Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
