About this event
With every trip down the grocery store aisle, there’s a new plant-based food offering, from imitation meat to vegan ice cream and everything in between. With the plant-based revolution in full swing, who exactly is the target consumer for these products? And how can brands stand out on the shelf in the competitive plant-based space?
Join Suzy’s Chief Customer Officer Katie Gross, Eric Pierce, VP, Business Insights at New Hope Network, Phoebe Novack, Product Insights Manager at Impossible Foods and Caitlin Stratton, Consumer & Market Insights Senior Manager at Upfield to unscramble consumer feelings about plant-based products. Tune in to learn:
- Where consumers shop for plant-based foods
- What drives awareness, trial, and purchase intent amongst the growing list of plant-based products
- How brands can make their offerings stand out from the competition
Hosted by
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Guest speaker
Eric Pierce VP, Business Insights @ New Hope NetworkG
Eric J. Pierce is Vice President of Business Insights for Informa Markets. Eric leads New Hope Network’s Content, Data, & Insights team, with three areas of focus: 1) creating engaging, informative, and unique analytic content supporting responsible growth of the industry, 2) leading New Hope’s marketplace insights function guiding internal innovation and strategy, and 3) overseeing Nutrition Business Journal (NBJ) and NEXT businesses.
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Guest speaker
Katie Gross Chief Customer Officer @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
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Guest speaker
Phoebe Novack Product Insights Manager @ Impossible FoodsG
I conduct consumer and market research through all phases of new product development, starting from initial formulation explorations with R&D, all the way through commercialization and launch. I've worked on a multitude of new products ranging from the launch of Wild Nuggies in the US to Impossible Beef in Australia/New Zealand, informing decisions related to product-market fit, product features, packaging, pricing, and claims.
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Guest speaker
Caitlin Stratton Consumer & Market Insights Senior Manager @ UpfieldG
Caitlin Stratton leads Consumer and Market Insights for Upfield, a plant-based food company, based in New Jersey. She understands consumer needs and amplifies their voice across the organization, working with Marketing, Sales, Innovation, and Leadership. She has been working across multiple Categories in the Consumer-Packaged Good industry for her career with a focus on data, actionable insights, and storytelling. Caitlin is a passionate cook. Her latest crusade has been making homemade pizzas in her pizza oven.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
