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State of the Consumer: Your AI Cheat Sheet for Back to School Season

About this event

AI is reshaping the way we work and learn at breakneck speed. As we gear up for the new school year, what will these changes mean for the future of education? Are consumers prepared to let AI join the class, or should brands hit the reset button and teach parents the ABCs of AI before integrating it into their daily lives?

Join Suzy’s Founder & CEO Matt Britton, Lee Gaul, Director of Growth at Copyleaks and Adam Kahn Chief Creative Officer at Grey with the latest webinar in our State of the Consumer series. Tune in to learn the latest data around:

  • Consumer sentiments towards using AI for back to school shopping and learning
  • How AI is going to impact education in the coming year
  • How brands are integrating AI into their back to school campaigns

Hosted by

  • Guest speaker
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    Adam Kahn Chief Creative Officer @ GREY

    Adam is Chief Creative Officer at Grey Midwest and an accomplished digital artist. For more than 15+ years he's been at the intersection of creativity and technology for some of the biggest brands. Recently spearheading creative development and strategy for McCormick Spices, utilizing AI and web3 technologies to create the House of Flavor in Decentraland. He's also been recognized for creating the world’s first interactive super bowl commercial for P&G, made fashion out of social conversation with Verizon + Christian Siriano, and built a game with NASA to classify uncharacterized asteroids to help save the earth from mass extinction. Adam's diverse background has helped him navigate the ad industry with award-winning innovative work in Cannes, OneShow, Creativepool, Effies, Digiday, Webbys. In addition, under the pseudonym Kahncept, he created the sold-out Careless Bears NFT Collectionguest artist on multiple blue chip NFT projects and has appeared in art shows from LA to NYC to Paris.

  • Guest speaker
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    Lee Gaul Director of Growth @ Copyleaks

    Lee Gaul is a thought leader in the field of Large Language Models and generative AI. With a background in Philosophy and an intense interest in AI alignment, Lee is a strong advocate for the proper regulation of AI. Lee works as an advisor in AI regulation and is currently consulting with the American Bar Association as well as think tanks in the EU and UK. He is currently the Director of Growth at Copyleaks, an AI text analysis company that specializes in text analysis, Natural Language Processing (NLP) and Natural Language Understanding (NLU). They are a market leader in identifying paraphrased and plagiarized content, stolen source code, and generative AI detection. In his spare time, he is a literacy advocate speaking online and at Universities about the global literacy crisis. He and his daughter are featured in the hit podcast 'Sold a Story' by American Public Media which chronicles the problem with reading instruction in schools.

  • Guest speaker
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    Matt Britton Founder & CEO @ Suzy

    Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.

Suzy

Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.

Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.