About this event
Mauro Porcini will dive deep into the importance of design in creating consumer-centric innovations. They will explore how thoughtful design can enhance user experience and foster deeper connections with consumers. PepsiCo, an innovation and design-first company, leverages design thinking to stay ahead in the competitive market, making this session crucial for understanding the impact of design on consumer engagement.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
