About this event
The rise of Ozempic is already impacting consumer brands across categories from food & beverage to CPG to retail. As the drug becomes widely available to consumers, the ripple effect is only going to increase. Join Suzy leaders, Chief Customer Officer Katie Gross and SVP, Market Research William Cimarosa for a webinar designed to help category management and shopper insights teams understand how wellness consumers are shopping today, and what to expect over time.
Tune in to learn:
- The latest consumer data around wellness, Ozempic, and body positivity
- How to design your own surveys to get the best results from today’s wellness-conscious consumers
- A sneak peek into Suzy’s Ozempic tracker
Hosted by
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Guest speaker
William Cimarosa Sr. VP of Market Research @ SuzyG
Will leads the market research practice within the Suzy Center of Excellence. He’s focused on developing data-driven insights that drive brand growth for clients. Will’s previous experience includes global insight and strategy positions within CPG and pharmaceutical companies such as Mead Johnson Nutrition and GlaxoSmithKline. In these roles, he developed a passion for behavioral models, innovation, and communication strategy. Will is an avid kayaker and traveler who currently resides in Jersey City, New Jersey.
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Guest speaker
Katie Gross Chief Customer Officer @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
Suzy
Suzy™ is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.
Suzy lets teams conduct iterative research, with agency-quality rigor, in hours not weeks, and at a fraction of the cost.
