About this event
Special Suzy Product Launch Webinar
As consumer behavior evolves alongside AI disruption and economic uncertainty, brands are facing pressure to adapt—fast. The answer? A more iterative, insight-driven approach that balances speed with rigor, and delivers results you can act on.
Join Suzy’s top thought leaders for our product launch webinar as they unveil how to decode fast-changing signals with confidence and precision. You’ll hear from our experts on how to stay closer to your consumers, leverage innovative products, and how to turn uncertainty into insights that drive decisive action.
Whether you're in marketing, insights, or innovation, this session will show you how to move from overwhelmed to empowered—fast.
In this session you’ll learn:
- All about Suzy’s new product releases
- How to detect signals before they become trends
- How to reach the right people, faster than ever
- A better way to stay connected to your audience
Hosted by
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Guest speaker
Laima Widmer VP, Market Research @ SuzyG
Laima has been in consumer insights for over 25 years in corporate, agency and non-profit marketing. Before Suzy, she was at Kantar for 13 years where she started in the quant division at Millward Brown focusing on communications assessment and brand equity tracking working domestically and globally for clients like Unilever and GSK. She then transitioned to Kantar Qual where she led the Qual-Quant practice responsible for my division’s revenue targets, overseeing a team of Quant Leads and managing a portfolio of client relationships. Before Kantar, Laima worked at Citigroup and MasterCard.
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Guest speaker
Katie Gross President @ SuzyG
A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as President, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients. Outside of work, Katie tirelessly advocates for women in the workplace, with an added focus on fostering financial independence. She counts herself a member of Women In Research’s WIR exec program, all-female leadership network Chief, and the Financial Gym. She can be found kayaking and stand-up paddle boarding on the lakes of Northern New Jersey.
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Guest speaker
Matt Britton Founder & CEO @ SuzyG
Matt Britton is the CEO of Suzy and widely known as one of America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011. In 2017 Crowdtap was renamed as Suzy, a consumer intelligence platform by bringing the voice of real consumers directly to brands at scale and at the speed of culture.
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
