As the experts in what consumers want and why, Mintel is best suited to accurately predict the future of consumer behavior and what that means for food and drink brands and global markets. Mintel will be presenting the 2024 Global Food and Drink Trends that Mintel analysts believe will impact consumer demands for food and drink in 2024, over the next few years, as well as 5+ years into the future.
About the Topic:
2024 Global Food and Drink Trends Highlights:
Age Reframed: Redefine healthy ageing by debunking "old" stigmas, and prioritize extending people's healthy years.
Climate Changes, Comfort Endures: Overwhelmed by the worsening climate crisis, consumers will expect food and drink companies to maintain sustainability efforts, but will value comfort as the prime selling point for products.
Trust The Process: Clear communication will be needed to help consumers make informed decisions about how processed and ultra-processed food and drink fit into their diets.
Eating, Optimized: A new era of convenience is dawning as technology streamlines meal planning, shopping and cooking.
About the Speaker:
Melanie Bartelme is the Associate Director of Mintel Food & Drink, where she provides insights on product innovation and consumer trends from around the globe.
About Mintel:
Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster. Our purpose is to help businesses and people grow. To find out how we do that, visit mintel.com.
Hosted by
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Melanie Bartelme
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Mike Mancini
Account Manager @ Mintel
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Diana Courtepatte
Director of Marketing @ TC Transcontinental Packaging
BLENDING ART, SCIENCE & TECHNOLOGY TO CREATE INNOVATIVE PRODUCTS
TC Transcontinental is a leader in flexible packaging in North America and in retail services in Canada and Canada’s largest printer. The Corporation is also the leading Canadian French‑language educational publishing group.
