About this event
Transform your approach to innovation with Ideas To Go’s Behavioral Innovation™ webinar series brought to you by TC Transcontinental. Across three engaging sessions, you’ll gain insights into prioritizing opportunities, sparking new ideas, and refining the ideas you land on. Walk away with the tools, mindset, and strategies to drive impactful innovation in your business. Join us and unlock your creative potential!
NOTE: WHEN REGISTERING YOU WILL AUTOMATICALLY BE SIGNED UP FOR ALL 3 SESSIONS.
Webinar Workshop #1 October 10, 2024 2pm - 3:30pm EST
Ignite your innovative potential with ITG and TC Transcontinental! The first webinar in the series offers the foundation you’ll need, and combatting negativity bias is just the start. By learning how to frame your approach to discovering rich opportunity areas for innovation, you'll walk away with actionable ways to boost creativity. Join us and ignite innovative thinking for your business.
Webinar Workshop #2 January 15, 2025 2pm - 3:30pm EST
Spark your innovative potential with ITG and TC Transcontinental! Our second webinar provides the tools you’ll need to turn opportunities into tangible ideas for our business. You’ll get hands-on with ideation exercises that could spark your next big product, service, or customer touchpoint breakthrough. Join us and start the journey to great ideas.
Webinar Workshop #3 March 12, 2025 2pm - 3:30pm EST
Expand your innovative potential with ITG and TC Transcontinental! Step into a world where ideas aren’t on trial—they’re in development. Our third webinar is all about making your ideas stronger through experimentation and learning. You’ll learn tools to optimize ideas to reach their potential. Join us to further advance your innovation journey.
Who Would Benefit From Attending:
No matter the industry or your function within an organization, anyone who would like to help drive creative thinking and a process to foster true innovation that will bring success and ideas to life.
Whether you are involved in R&D, Product Development, Merchandising or Accounting, you will benefit from attending the Workshop Webinar.
About Ideas To Go:
ITG is a boutique innovation agency dedicated to designing and facilitating team engagements that are inspiring, fun and most importantly, productive. We custom design each project with a creative process that gets you the output you need—fast. From co-creating new ideas directly with your consumers to internal strategy sessions, our Expert Facilitators will guide you through a process that stretches thinking to identify unique and relevant solutions. Since 1979, ITG's expertise in innovation process has propelled ideations across industries. Our commitment to our clients' success is what drives us, and our passion for innovation is why Fortune 500 companies come to us again and again.
ITG Facilitators are recognized as the top practitioners in their field. Each is extensively trained in Creative Problem Solving methods, group dynamics, and the Behavioral Innovation approach. They are recruited for their expertise in a variety of fields, including business, research, education, and performing arts.
ITG’s Behavioral Innovation approach fuels breakthrough thinking by helping client teams overcome the main cognitive biases that impede successful innovation.
About the Idea’s To Go Facilitators:
Beth Storz, PRINCIPAL, CREATIVE PROCESS DESIGNER + FACILITATOR
Beth has been leading teams through the creative process with ITG for 14 years. She has led hundreds of sessions across industries including CPG, financial services, healthcare, pharmaceuticals and hospitality. Prior to ITG, Beth established a career in brand management at some of the premier consumer packaged goods companies, including Unilever, Kraft and Nabisco. Beth is co-author of the 2017 book, Outsmart Your Instincts, How the Behavioral Innovation Approach Drives Your Company Forward.
She has guest lectured at NYU Stern School of Business, appeared as a guest on several innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and an MBA from New York University’s Stern School of Business.
Adam Hansen, VP BEHAVIORAL INNOVATION™ + PRINCIPAL. CREATIVE PROCESS DESIGNER + FACILITATOR
Adam has been in the innovation game for over 30 years, spending the first third of his career in innovation on the client side, lastly as Innovation Director at Mars, and now with Ideas To Go for over 20 years. He is fascinated by what makes humans tick, and, along with his co-authors, wrote our book Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward.
Adam has led the development of the Behavioral Innovation™ Approach at ITG, with the purpose of helping us unleash more of our inherent innovation capability and get significantly better results at the front end of innovation.
TC Transcontinental is a leader in flexible packaging in North America and in retail services in Canada and Canada’s largest printer. The Corporation is also the leading Canadian French‑language educational publishing group.
