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The Content Marketing Association invites you to their event

2021: A different approach to your content strategy

About this event

In 2020 many had to throw their carefully planned strategy out of the window and adapt. Curveballs left, right and centre will have shown you how quickly and effectively you can change your content plans, but how do we approach 2021? SocialB will cover the key differences in your next content strategy and how much to plan ahead. We will also share the check points so you know you are on track or whether you need to reset.

Key objectives;

  • Wearing your customers shoes and how things will have changed – how is your content consumed and when
  • What can you learn from the data from 2020 which possibly bucked every trend
  • Forecasting vs agility – how to strike a balance between planning and adapting

Hosted by

  • Guest speaker
    Lynsey Sweales CEO @ Social B

    Lynsey Sweales is an international digital marketing strategist, keynote speaker, and CEO of digital marketing agency SocialB. Lynsey appears at various international conferences as well as training global brands for the Google Digital Academy.

  • Team member
    Rob John Managing Director @ The CMA

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print