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The Content Marketing Association invites you to their webinar

Adapting your Christmas content 2

About this webinar

With Christmas looking a little different this year, content marketers need to rethink their approach and get plans in place now. 

Christmas this year is going to be like no other and whether you would usually expect a peak around this time of year or for business to go a bit quiet, you need to adapt your approach to content knowing that this year is different.  

With less people likely to hit the high street and a different atmosphere this year, people will inevitably be turning online for inspiration. Are you ready? 

People might be heading online to impulse buy or endlessly browse, finding new ways to connect with each other, not partaking in the usual festive activities… As a content marketer you need to foresee these changes and connect with your audience’s needs.

Christmas isn’t just a time for retailers to try to boost their sales figures, various B2B and B2C businesses can benefit from this time of year with empathetic and human content.  

In this webinar, Lynsey from SocialB will share her three core tips on how content marketers can build a strategy to attract, engage and convert business this Christmas.

Hosted by

  • Guest speaker
    Lynsey Sweales CEO @ Social B

    Lynsey Sweales is an international digital marketing strategist, keynote speaker, and CEO of digital marketing agency SocialB. Lynsey appears at various international conferences as well as training global brands for the Google Digital Academy.

  • Team member
    Rob John Membership Director @ The CMA

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print