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The CMA invites you to their webinar

Binge Marketing

About this webinar

Sometimes it seems like we've ended up in a film script. And although I'm normally very much in favour of that, I'd rather play a role in a sitcom than in a film about a serious pandemic. But national health is more important than anything else. And so we work massively at home. We videoconference and Netflix as much as we can, the kids only see the teacher on their screen and we subscribe to more podcasts than ever. 

How can you be very relevant as a brand? And how do you make sure your audience comes to see your content as well? In this webinar Carlijn Postma takes you through the Bingemarketing methodology, based on her book of the same name (available in English by October 2020), translated into current affairs. 

How do series makers manage to get people to watch their content for a long time? And why do we have the greatest difficulty in marketing finding a loyal and engaged audience for our story? Bingemarketing offers a refreshing view on marketing in today’s turbulent twenty-first century.

How do you build a brand at a time when the amount of information is greater than ever and when the media are so fragmented that you can barely reach your audience? Carlijn Postma takes you to the place where content is the product and where people know how to build and retain an audience: Hollywood.

About Carlijn

Carlijn Postma is the owner of content marketing agency The Post and chairman of Platform Content. In 2017 she was awarded Content Marketing Woman of the year. Previously she published Business Twitter for Beginners (2010) and Content Marketing in 60 minutes (2014). She has also published articles for the American Content Marketing Institute and speaks at various conferences worldwide.

Hosted by

  • Team member
    RJ T
    Rob John

  • Guest speaker
    CP G
    Carlijn Postma Founder @ The Post

    Carlijn Postma is the owner of content marketing agency The Post and chairman of Platform Content. In 2017 she was awarded Content Marketing Woman of the year.

The CMA

The Home of Content Marketing in Online, Mobile, Video & Print