About this event
Our upcoming virtual event will look at content marketing within the B2B sector and will include sessions from award winning content marketers and B2B case studies.
Andy Seibert, Imprint
Driving growth: 3 learnings from 2020 and 3 tips for thriving in 2021
None of us expected this year would be so precarious when we developed our 2020 marketing plans. Every agency has a story about its own journey, yet what experiences do we all share? We will offer three from this past year and what they taught us, and then look forward to 2021 with tips for your growth planning.
Trevor Merriden, Merriborn Media
B2B Thought Leadership, From Dull to Delightful
B2B thought leadership needn’t be dull – your audience deserves better. So it’s a great time to transform “Thought Leadership” and produce content that influences and inspires your customers and prospects. You want your thought leadership to work around campaigns with real drive that make a real and lasting impact.
Rowan Morrison and Svein Clouston, Rationale
Creating connection: the value of a purpose-driven B2B brand
In all the noise about purpose and cynicism about corporations trying to make a positive social impact, people forget that it’s not the ‘business’ looking to do good, but the individuals within that business. Marketing is ultimately about human to human connection – and that’s just as important when communicating B2B as it is B2C. Rowan Morrison and Svein Clouston of Rationale, the brand purpose and content marketing agency, talk about how to define, articulate and amplify a purpose-driven B2B brand – to benefit employees, and customers.
Anu Ramani, Isoline Communications
Changes that the industry have had to make since the pandemic
We will be talking about the changing expectations and strategies in tech B2B content marketing in H2 of 2020, based on our client experiences. We will use anonymised case studies to illustrate these.
Andy founded Imprint as a full-service content marketing agency in early 2013 after almost two decades in the custom content industry. His experience at American Express, GE Capital, Time, Inc., and Hearst and Dow Jones (as President and Publisher of the SmartMoney joint venture) provides him both a client and publisher perspective on content marketing.
Managing Director of Isoline Communications, a content marketing agency that creates great global campaigns for tech b2B brands. Anu has more than 25 years' experience in promoting and establishing technology and telecoms brands to global B2B audiences.
Trevor's expertise lies in “Clever Content”. He loves to help businesses punch above their weight by creating great issues-based content for them and boosting their visibility in their marketplace.
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
The Home of Content Marketing in Online, Mobile, Video & Print
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