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The Content Marketing Association invites you to their webinar

Content Breakfast: B2B Content

About this webinar

Our upcoming virtual event will look at content marketing within the B2B sector and will include sessions from award winning content marketers and B2B case studies.


About Our Speakers:

Andy Seibert, Imprint

Driving growth: 3 learnings from 2020 and 3 tips for thriving in 2021

None of us expected this year would be so precarious when we developed our 2020 marketing plans. Every agency has a story about its own journey, yet what experiences do we all share? We will offer three from this past year and what they taught us, and then look forward to 2021 with tips for your growth planning.


Trevor Merriden, Merriborn Media

B2B Thought Leadership, From Dull to Delightful

B2B thought leadership needn’t be dull – your audience deserves better. So it’s a great time to transform “Thought Leadership” and produce content that influences and inspires your customers and prospects. You want your thought leadership to work around campaigns with real drive that make a real and lasting impact.


Rowan Morrison and Svein Clouston, Rationale

Creating connection: the value of a purpose-driven B2B brand

In all the noise about purpose and cynicism about corporations trying to make a positive social impact, people forget that it’s not the ‘business’ looking to do good, but the individuals within that business. Marketing is ultimately about human to human connection – and that’s just as important when communicating B2B as it is B2C. Rowan Morrison and Svein Clouston of Rationale, the brand purpose and content marketing agency, talk about how to define, articulate and amplify a purpose-driven B2B brand – to benefit employees, and customers.


Anu Ramani, Isoline Communications

Changes that the industry have had to make since the pandemic

We will be talking about the changing expectations and strategies in tech B2B content marketing in H2 of 2020, based on our client experiences. We will use anonymised case studies to illustrate these.

Hosted by

  • Guest speaker
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    Anu Ramani Founder @ Isoline Communications

    Managing Director of Isoline Communications, a content marketing agency that creates great global campaigns for tech b2B brands. Anu has more than 25 years' experience in promoting and establishing technology and telecoms brands to global B2B audiences.

  • Guest speaker
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    Svein Clouston Strategy Director @ Rationale

  • Guest speaker
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    Trevor Merriden Founder @ Merriborn Media

    Trevor's expertise lies in “Clever Content”. He loves to help businesses punch above their weight by creating great issues-based content for them and boosting their visibility in their marketplace.

  • Guest speaker
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    Rowan Morrison Managing Director @ Rationale

  • Team member
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    Rob John Membership Director @ The CMA

  • Guest speaker
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    Andy Seibert Managing Partner @ IMPRINT Content

    Andy founded Imprint as a full-service content marketing agency in early 2013 after almost two decades in the custom content industry. His experience at American Express, GE Capital, Time, Inc., and Hearst and Dow Jones (as President and Publisher of the SmartMoney joint venture) provides him b...

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print