About this event
For this online event we’ll be joined by content marketing leaders to discuss the different distribution methods seen within content marketing. Discussing the advantages and disadvantages whilst looking at the use of long form content, print, blogs, video and others. Our panel will also touch on when they are used at their best and how to plan the distribution.
Our Virtual Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions to the experts. They free for everyone to join – we’d love to see you there!
Event Speakers
Mel Wilcockson, A Magazine Distribution Strategy, and Beyond!
Client Services Director, Archant Dialogue
Mel has worked in Dialogue for over six years, leading the client services team whilst managing her own portfolio of clients. Having worked directly with brands such as Royal Ascot, Burgess, Bentley and ACS, Mel has first hand experience in the luxury space. She is responsible for planning, developing and managing all aspects of our client projects and directing the client services team in successfully meeting our client and agency objectives.
Preparing a magazine distribution strategy, starting from the client brief all the way through to delivery. How we use data and insight to understand the audience, before selecting the placement options. Then through to repurposing the content beyond the magazine, exploring where and when other platforms come into the mix through a detailed content ecosystem.’
Duncan Milne, Integrating Content Distribution
Managing Director, IMPRINT
Duncan is Managing Director at Imprint Content based in New York City. Duncan’s been in the content marketing business for many years both in the UK and the US. He has worked on some of the most complex and successful content programs around for clients that include Virgin, Whole Foods Market, Bloomingdale’s, Walmart, Kaiser Permanente, Wells Fargo and Visa. Duncan combines a deep commitment to an audience-first content strategy with a passion for creativity, innovation and data.
Chloe Hutchinson, Why Digital PR is the Most Effective Distribution Method in 2021
Digital PR Director, iProspect
Chloe moved into Digital PR three years ago, after spending four years developing her PR skills in traditional agencies. She has taken a leading role in innovating and evolving the audit and strategy process for Digital PR at iProspect, ensuring the right tactics are proposed to each client to help drive SEO success. Through her contribution, Chloe was nominated for Rising Star at the CMA Awards 2020.
Stephanie McGrath, Creating a Content Calendar Worth Amplifying
VP of Strategy at VERB Interactive
Stephanie graduated from the University of King’s College with a Bachelor of Journalism Honours degree in 1999. She continuously grows her skillset and creative background with courses such as Video Storytelling at the Berkeley School of Journalism and Writing with Style at the Banff Centre for the Arts. In 2018, she completed Seth Godin’s altMBA program.
Amy Wheaton, Creating a Content Calendar Worth Amplifying
Head of Marketing at VERB Interactive
Amy leads the marketing team at VERB Interactive, a digital agency that creates inspired marketing for the world’s best travel experiences. With a background encompassing public relations, journalism, creative copywriting, and e-commerce, she has a well-rounded approach to digital marketing and believes that every online experience can (and should) be fun.
Hosted by
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Guest speaker
Melanie Wilcockson Client Services Director @ Archant DialogueMW G
Mel has worked at Dialogue for over six years, working with brands such as Royal Ascot, Burgess, and Bentley. She is responsible for planning, developing and managing all aspects of client projects and directing the client services team in successfully meeting client and agency objectives.
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Guest speaker
Stephanie McGrath VP of Strategy @ VERB InteractiveG
Stephanie graduated from the University of King’s College with a Bachelor of Journalism Honours degree in 1999. She continuously grows her skillset and creative background with courses such as Video Storytelling at the Berkeley School of Journalism and Writing with Style at the Banff Centre for the Arts. In 2018, she completed Seth Godin’s altMBA program.
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Guest speaker
Chloe Hutchinson Digital PR Director @ iProspectG
Chloe moved into Digital PR three years ago, after spending four years developing her PR skills in traditional agencies. She has taken a leading role in innovating and evolving the audit and strategy process for Digital PR at iProspect, ensuring the right tactics are proposed to each client.
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Guest speaker
Duncan Milne Managing Director @ IMPRINTG
Duncan has worked on some of the most complex and successful content programs around for clients that include Virgin, Whole Foods Market, Bloomingdale’s, Walmart, Kaiser Permanente, Wells Fargo and Visa.
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Amy Wheaton Head of Marketing @ VERB InteractiveG
Amy leads the marketing team at VERB Interactive, a digital agency that creates inspired marketing for the world’s best travel experiences. With a background encompassing public relations, journalism, creative copywriting, and e-commerce, she has a well-rounded approach to digital marketing and believes that every online experience can (and should) be fun.
