About this event
Our upcoming virtual event will look at the influencer marketing sector and the potential cross over it has with publishers and content creators.
We'll be joined by influencer marketing experts to share their thoughts from different perspectives.
The event has kindly been sponsored by TRIBE, allowing us to offer this as a free event to all.
Content Breakfast Speaker List
Victoria White & Rachel Middlewick - Hearst Content Agency
Beth Oddy - TRIBE
Katie Buckett - OneFifty Consultancy
Harry Seaton - Fluential
From UGC to Scarlett Moffatt… Which type of influencer to use for which business objective on which platform?
Hearst Content Agency - Victoria White and Rachel Middlewick
A whistle stop tour of Hearst Content Agency’s strategic framework for influencer marketing. How we go about identifying who the best partner is and why. How influencer marketing is not a silo’d, social-only, tactic. Rather, it is a holistic part of the overall content strategy and ecosystem, and therefore why you need your content agency or team to be at the centre of activations. We’ll share some examples of our work with differing objectives; our strategy, planning and results.
Other speaker topics coming soon
About our speakers
Victoria White
Victoria is an award-winning Editorial Director with over 20 years’ experience in content creation. She has worked as a Hollywood reporter in LA, edited a TV magazine in Sydney, Australia and worked in women’s lifestyle and fashion magazines as a senior editor across brands such as B, Sugar and She.
She was the renowned Editor in Chief of Company magazine for over 10 years where she oversaw the transition from print brand to cross platform publisher including being one of the first print editors to work with YouTube influencers – putting them on the cover before any other publications.
For the last four years she has been heading up the content and creative arm of the Hearst Content Agency. There she’s been responsible for the overall content strategy and output for brands from Asda to P&G to Jamie Oliver.
Rachel Middlewick
Rachel’s professional passion is to build content strategies for brands that deliver commercial results, galvanising teams and driving evolution along the way.
She started out gathering a base of publishing knowledge at Haymarket Media Group. First within the commercial team, then moved into marketing and soon became Publisher within their consumer division. Ultimately, reviewing a portfolio of traditional print media brands and revolutionising its strategy across multiple platforms to attract new audience segments and diversified revenue streams.
She has applied this expertise to brands within content marketing agency settings. She has led accounts ranging from The FA, Manchester United and UEFA to the RHS. She won Awards in her role as Brand Director of Sports Direct’s hugely successful in-store and newsstand magazine Forever Sports.
Beth Oddy
Beth's experience has seen her leading brand and agency partnerships from Group M, Publicis, Coty, Unilever and P&G. She has expertise in digital advertising, native content and social media, as well as OOH and print.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Rachel Middlewick Commercial Strategy Director @ Hearst Content AgencyG
In her role, Rachel has been working with a broad range of clients across the retail, food, health & wellness, finance and homes sectors. Rachel embraces working alongside Hearst’s performance marketing agency iCrossing, to use deep audience, search and social insights to build purposeful content.
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Guest speaker
Beth Oddy UK Sales Manager @ TRIBEG
Beth's experience has seen her leading brand and agency partnerships from Group M, Publicis, Coty, Unilever and P&G. She has expertise in digital advertising, native content and social media, as well as OOH and print.
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Guest speaker
Katie Buckett Co-Founder @ OneFiftyG
Katie Buckett is one of the founders of OneFifty, a behavioural and data-led digital marketing consultancy. Working with households names such as Mazda, O2 and Airbnb through to ambitious growth brands like houseof, Green Cola and Zopa,
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Guest speaker
Vic White Editorial Director @ Hearst Content AgencyG
She was the renowned Editor in Chief of Company magazine for over 10 years where she oversaw the transition from print brand to cross platform publisher including being one of the first print editors to work with YouTube influencers – putting them on the cover before any other publications
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Guest speaker
Harry SeatonG
Fluential are a creative and strategic influencer marketing agency. At 16, Harry was one of the UK’s fastest growing creators on Facebook. Fast forward a few years and he'd monetised his ability to build social audiences and acquire influence, working in a creative content agency, before eventually launching Fluential alongside partners.
