About this event
We had over 2,000 content fans join our Content Breakfast events in 2020, which focused on a variety of subjects, and we’d love you to be involved this year.
If you haven’t attended one of our content breakfasts before, online or in person, they are a series of talks delivered by industry experts that we host in one morning session, to discuss a topic from a number of perspectives. The aim is to up-skill you in different areas of content marketing and provide tips and tools that you can use to enhance your own strategy.
It also provides an opportunity to network with others in the content community, with the chance to share your take on the topic or ask the speakers questions about their presentations.
For this virtual webinar series, we’ll be joined by content marketing leaders to discuss recent trends in the content marketing workplace. We will also be talking CVs, job descriptions, how to hire the best talent, and what to look out for when you’re job hunting.
Our Virtual Content Breakfast will see each speaker present for 20 minutes, followed by a Q&A where you can put your own questions to the experts. They free for everyone to join – we’d love to see you there!
Event Speakers
Philip O'Connell - Founder, Narrative
CV and Interview Tips
As an experienced interview trainer and recruiter, and director of Narrative Training, Phil helps professionals to plan, prepare and practice for interviews. Possessing an MSc in Organizational Psychology, he uses his expertise and substantial experience in recruitment to support individuals looking to improve their performance at interviews by offering one-to-one coaching and training. Phil offers a broad service and also works with hiring teams to refine their selection processes in order to identify the right candidates.
Phil also sits on the CMA Board of Directors
Christina da Silva & Gina Roughan - Cedar
The Future Content Marketeer
An account manager by trade, Christina has 20 years experience of working in the content industry for brands such as ASOS, M&S, Boots and Tesco. She now leads business transformation and business development at CMA agency of the Year, Cedar.
Having kicked off her career in print magazines, Gina moved into digital content back in the noughties. She has built, managed and led teams in the delivery of best-in-class content and campaigns for some of the world’s biggest brands, including Tesco, Coca-Cola and adidas, and now oversees the global content team at CMA Agency of the Year, Cedar
Simon Bates - Touchpaper
Finding the Right Fit – bridging the culture gap
Simon is the co-founder of Touchpaper. He began his career in large WPP brand communications agencies working on corporate accounts in London and Sydney. He then spent six years directing international campaigns for blue chip technology and media organisations. Simon has been a media spokesman, marketing director, even Hollywood screenwriter. His passion is B2B marketing. Especially where brand, content and culture collide.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Philip O'Connell Founder @ NarrativeG
As an experienced interview trainer and recruiter, Phil helps professionals to plan, prepare and practice for interviews. Possessing an MSc in Organizational Psychology, he uses his expertise and substantial experience in recruitment to support individuals looking to improve their performance.
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Guest speaker
Gina Roughan Global Content Director @ CedarG
Having kicked off her career in print magazines, Gina moved into digital content back in the noughties. She's built, managed and led teams in the delivery of best-in-class content for some of the world’s biggest brands, including Tesco, Coca-Cola and adidas.
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Guest speaker
Simon Bates Founder @ Touchpaper MarketingG
Simon is the co-founder of Touchpaper. He began his career in large WPP brand communications agencies working on corporate accounts in London and Sydney. He then spent six years directing international campaigns for blue chip technology and media organisations. Simon has been a media spokesman, marketing director, even Hollywood screenwriter. His passion is B2B marketing. Especially where brand, content and culture collide.
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Guest speaker
Christina da Silva Global Business Development Director @ CedarG
An account manager by trade, Christina has 20 years experience of working in the content industry for brands such as ASOS, M&S, Boots and Tesco. She now leads business transformation and business development at CMA agency of the Year, Cedar.
