About this event
Marketing towards a niche audience or within a niche sector is uniquely challenging. Your audience is often smaller, giving your brand fewer opportunities to cater to their needs.
So, how do you stay relevant, have your message heard and compete with your competitors who provide everyday solutions to similar problems? The simple answer? By creating a kick-ass content marketing strategy that will get you noticed.
As a Content Marketing agency that operates in a double niche, by focusing on content services for technology and FinTech brands, Copy House knows a thing or two about content creation in niche markets and the opportunities and challenges that come with this. So, we’ve asked Kathryn Strachan, their Managing Director to provide advice to other content marketers and businesses focusing on this area.
The key takeaways of this talk include:
Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.
The Home of Content Marketing in Online, Mobile, Video & Print
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