About this event
Whether you’re freelance, in-house or part of an agency - the need to embrace diversity, equality and social purpose through content marketing and comms is greater than perhaps ever before.
How can you use content to take a stand on the societal issues you, your employees and your customers care about? There'll be some key guidance on (among others) areas, like:
- Long term plans vs knee jerk reactions
- The role of language and storytelling
- Understanding the expectations of your audience
Presenter: Rachel Barber,Creating Stories
Rachel is a Content Specialist working with socially responsible tech startups. She also runs the Southwark branch of the Women's Equality Party and is an ally of their recently launched BAME Caucus.
Hosted by
-
Guest speaker
Rachel BarberRB G
-
Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
