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The Content Marketing Association invites you to their webinar

Content marketing: how to talk about diversity and why it matters

About this webinar

Whether you’re freelance, in-house or part of an agency - the need to embrace diversity, equality and social purpose through content marketing and comms is greater than perhaps ever before. 

How can you use content to take a stand on the societal issues you, your employees and your customers care about? There'll be some key guidance on (among others) areas, like:

  • Long term plans vs knee jerk reactions
  • The role of language and storytelling
  • Understanding the expectations of your audience

Presenter: Rachel Barber,Creating Stories

Rachel is a Content Specialist working with socially responsible tech startups. She also runs the Southwark branch of the Women's Equality Party and is an ally of their recently launched BAME Caucus.  

Hosted by

  • Guest speaker
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    Rachel Barber

  • Team member
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    Rob John Membership Director @ The CMA

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print