About this event
Every business has at least three target audiences: customers, prospects and employees.
Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially for companies running global marketing programs, it’s critical to establish internal communication channels between teams. This webinar will provide content processes, frameworks, methodologies, and best practices and will explore how to use content marketing tactics internally.
The “big rock distribution model”, email newsletters, wikis and content hubs, and apps are all great ways to solve internal communications challenges and keep employees and partners aligned.
I will bring examples from my experience with large enterprises, startups and agencies.
Presenter: Giuseppe Caltabiano, Director of Marketing, Rock Content
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
The Home of Content Marketing in Online, Mobile, Video & Print
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