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The CMA invites you to its webinar

Why Creativity Matters More Now Than Ever Before

About this webinar

Edward de Bono was famously quoted saying: “Creativity involves breaking out of expected patterns in order to look at things in a different way." In a time where workforces are divided and confined to home offices, the restrictions of our working situations shouldn’t have to restrict our creative thinking. Like Ed says, we just need to look at it a different way.

In this webinar Seven C3’s Senior Creative Director Mat O’Brien explores how we can all avoid creative inertia, how we can stay motivated, inspired and continue to collaborate. He’ll delve into why now, more than ever, insight and empathy are the key to unlocking and upholding creative excellence for our clients and our industry as a whole.

This webinar will share how creatives, marketers and editors can adapt their day-to-day approach to idea generation. We’ll look at how we can work together during this time to use creative thinking to protect and build brands, stay relevant and connected to our audiences. We’ll also share methods the world’s most innovative businesses use to ensure they are setting their people up to succeed in delivering a creative product that’s original, useful, effective and above all, matters.

About Mat

Mat O’Brien is Senior Creative Director of Seven C3. He has a rich experience delivering effective and award-winning creative campaigns across all disciplines of the communications industry; including advertising, social media, PR and content. 

Outside of work, Mat is an accomplished film and music video producer and director.

Hosted by

  • Team member
    RJ T
    Rob John

  • Guest speaker
    MO G
    Mat O'Brien Senior Creative Director @ SevenC3

    Mat O’Brien is Senior Creative Director of Seven C3. He has a rich experience delivering effective and award-winning creative campaigns across all disciplines of the communications industry; including advertising, social media, PR and content.  Outside of work, Mat is an accomplished film and mu...

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