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The Content Marketing Association invites you to their event

Does Size Matter? The Long-Form vs Short-Form Content Debate Uncovered

About this event

Developing a solid content strategy can push the boundaries of your online presence. Yet, people still debate how long your piece of content should be to outperform your competition. Most content creators are advised that the longer the content, the better it will perform. Is this really the truth?

Kathryn Strachan, the owner and Managing Director of Copy House, the UK leading technology content marketing agency, uncovers the truth behind this debate to help you discover the best size of content for your business. In this webinar, Kathryn will answer:

  • Does the length of your content really matter?
  • What are the differences between short and long content pieces aside from their size, and how should you use them to leverage quality leads for your business?
  • What are the benefits and drawbacks of using short and long-form content to engage with your audience?
  • How can you identify what size of content will be best at boosting your online presence?
  • Besides choosing the right size, how can you ensure your copy is captivating, starts conversations and positions your company on top of search rankings?

Hosted by

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
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    Kathryn Strachan Managing Director @ Copy House

    Kathryn launched Copy House in April 2019 after working in-house at digital agencies and successfully running a freelance copywriting business. Her copywriting business quickly transformed into a content marketing agency with global clients including Klarna, Travelex, Cigna and Lloyds Bank.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print