About this event
Consumers are increasingly concerned with how financial services organisations are making a positive impact on society, protecting the planet and putting their people first. Demonstrating purpose and ESG is a top priority for marketers, who need to show their organisations are part of the solution rather than part of the problem. But as financial services brands clamour to claim ESG credentials - how can you make sure your message is differentiated and the one which cuts through?
About the presenters
Rowan Morrison and Svein Clouston are founders of Rationale, the brand purpose and content marketing agency. They support financial services clients in defining authentic narratives and purpose strategies, delivered through creatively compelling internal and external communications. In this first webinar of the Rationale Purpose Series, Rowan and Svein will speak about how to find and elevate your ESG edge.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Rowan MorrisonG
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Guest speaker
Svein CloustonG
