About this event
In uncertain times brands must take on the role of an ally, they must ask what is needed, whether that is financial support, digital or physical space, or something they haven’t even considered. They must not make assumptions.
In this time people are paying close attention to how brands and organisations are responding to the crisis. We will remember the organisations that get it wrong and we will reward those that lead the way in not only helping combat the crisis but in paving the way for a new kind of business world. Head of Insight at TCOLab, Helen Job offers strategic recommendations on engaging with your communities in an emergency and beyond.
About Helen
Helen has worked in future forecasting, and insight for two decades, leading multi-disciplinary, global futures, cultural trend, and brand strategy teams for Flamingo, WGSN and MTV in New York and London. Helen previously co-founded disruptive insight and strategy collective The Akin and most recently problem solving lab TCOLab within creative agency TCO.
Alongside her corporate work, Helen conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, in New York and is a visiting lecturer at the University of Westminster, UAL and Hyper Island. Helen has made keynote addresses and moderated industry panels at global events, including SXSW Interactive and Cannes Lion and was named one of The Drum’s 50 best female speakers in the UK.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
