The Content Marketing Association invites you to their event

Goodbye stock photos, hello user-generated content

About this event

When was the last time you saw a stock photo on the website of a world-class business? What impact does using often ubiquitous stock photography have on your content?

This is the question video crowdsourcing startup Seenit is asking in their latest webinar, as they look to explore alternatives to stock photography to make your marketing content really stand out. Having recently ditched stock and built a library of user-generated content, Ed Stennett, Marketing Manager at Seenit, will take you through the good, the bad, and the ugly of stock photography.

Neilson Group research indicates that 92% of consumers are more likely to trust user-generated content more than traditional advertising. Genuine images have shown to gain a Higher Prospect Conversion Rate and yield greater effectiveness for Value Propositions.

In this webinar with the CMA, we’ll look at some great alternatives to stock, explore the benefits of user-generated content, and share our top tips to help you supercharge your content!

Founded in 2014 as the world’s first video crowdsourcing platform, Seenit helps marketers and communicators tell powerful stories online. Seenit’s award-winning technology and team enable organisations of all sizes to crowdsource, edit and publish user-generated video content remotely from anyone, anywhere, reducing the cost of video production and boosting engagement with employees and customers.

Hosted by

  • Guest speaker
    ES G
    Ed Stennett Product Marketing Manager @ Seenit

    In his three years at Seenit, Ed has helped out with all things product and marketing, from content creation to go to market planning. Having previously worked agency-side, Ed brings experience in product, content marketing, and video production

  • Team member
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print