About this event
The Google Page Experience update will roll out across the summer, putting a new focus on online user experience and how our brands engage with our audiences.
But whilst the update tends to focus on more technical elements of experience, such as page load speeds and accessibility, there are things that content marketers need to consider if we are to help our brands meet the needs and expectations of our audiences and consumers.
Stickyeyes’ Heather Healy and Michael Hewitt will discuss how Google’s focus on experience goes beyond the technical elements, explaining how we can put the customer, their needs and their intents at the heart of what we do.
The session will look at how content marketers can better understand how our audiences move between channels and mediums throughout the customer journey, match the right content to the right channel, identify potential causes of friction in that journey, using content to guide our audiences through each stage and towards a conversion.
Michael is the Content Marketing Manager for Stickyeyes, responsible for content marketing across the Stickyeyes Group. He has more than 14 years’ experience in content marketing across both B2C and B2B.
Heather is the Experience Strategy Director, putting customer experience at the heart of strategy for clients across the Stickyeyes and Reprise Media network.
The Home of Content Marketing in Online, Mobile, Video & Print
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