about-me variable
The Content Marketing Association invites you to their event

How can data insight inspire powerful and relevant consumer content?

About this event

Dialogue’s marketing and digital lead Howard Wilmot will host this session with data insight consultancy entSight’s Edward Bass on content’s relationship to data; from what you can do with free tools to what needs to be outsourced.

They’ll also be talking about the companies’ joint report on automotive luxury consumers and their relationship to print media. 

About Howard (Moderator):

Howard Wilmot is marketing and digital lead at Archant Dialogue, a content agency specialising in automotive, luxury and travel whose clients include Bentley, Harley Davidson and Brittany Ferries. 

About Edward

Edward Bass is the Founder & Director of entSight, a leading Audience Insights consultancy who work with leading brands including BMW, Tommy Hilfiger, IWC Schaffhausen, Bulgari and Bowers & Wilkins 

As one of the authorities on how insight and data can be used to develop more effective audience strategies Edward’s comment and perspective has been featured in publications such as The Times, Fashion United, The Drum, Kommersant, Raconteur and Luxury Daily.

Hosted by

  • Guest speaker
    G
    Edward Bass Founder & Director @ entSight

    Edward Bass is the Founder & Director of entSight, a leading Audience Insights consultancy who work with leading brands including BMW, Tommy Hilfiger, IWC Schaffhausen, Bulgari and Bowers & Wilkins

  • Team member
    T
    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

  • Guest speaker
    G
    Howard Wilmot Creative & Digital Strategist @ Archant Dialogue

    Howard Wilmot is marketing and digital lead at Archant Dialogue, a content agency specialising in automotive, luxury and travel whose clients include Bentley, Harley Davidson and Brittany Ferries.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print