About this event
Dialogue’s marketing and digital lead Howard Wilmot will host this session with data insight consultancy entSight’s Edward Bass on content’s relationship to data; from what you can do with free tools to what needs to be outsourced.
They’ll also be talking about the companies’ joint report on automotive luxury consumers and their relationship to print media.
About Howard (Moderator):
Howard Wilmot is marketing and digital lead at Archant Dialogue, a content agency specialising in automotive, luxury and travel whose clients include Bentley, Harley Davidson and Brittany Ferries.
About Edward
Edward Bass is the Founder & Director of entSight, a leading Audience Insights consultancy who work with leading brands including BMW, Tommy Hilfiger, IWC Schaffhausen, Bulgari and Bowers & Wilkins
As one of the authorities on how insight and data can be used to develop more effective audience strategies Edward’s comment and perspective has been featured in publications such as The Times, Fashion United, The Drum, Kommersant, Raconteur and Luxury Daily.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Howard Wilmot Creative & Digital Strategist @ Archant DialogueG
Howard Wilmot is marketing and digital lead at Archant Dialogue, a content agency specialising in automotive, luxury and travel whose clients include Bentley, Harley Davidson and Brittany Ferries.
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Guest speaker
Edward Bass Founder & Director @ entSightG
Edward Bass is the Founder & Director of entSight, a leading Audience Insights consultancy who work with leading brands including BMW, Tommy Hilfiger, IWC Schaffhausen, Bulgari and Bowers & Wilkins
