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The Content Marketing Association invites you to their event

How to build stunning links with reactive PR!

About this event

Digital PR is renowned for creative campaigns, data stories and thought leadership. However, newsjacking can be one of the most successful tactics to land national publications in a short space of time. I'll be exploring how you can do this for many industries and the tips and tricks needed to scale it. From fashion to finance and lifestyle newsjacking is a tactic that can be explored for any brand and requires no fancy campaign page, design or development. A simple tactic that will become your best friend in the Digital PR world. 

About Will

With a background in traditional PR and over 7 years experience in digital PR, Will likes to think of himself as SEO's answer to Patsy and Eddie. His role is to oversee the PR offering at Rise at Seeven and make sure they're doing THE best campaigns in the world, from interviewing stars of Rupaul's Drag Race, newsjacking on the financial markets to turning caravans into Buckingham Palace. You name it, he's going to do it.

Hosted by

  • Guest speaker
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    Will Hobson PR Director @ Rise at Seven

    With a background in traditional PR and 7+years in digital PR, oversees PR at Rise at Seven to make sure they're doing THE best campaigns in the world, from interviewing stars of Rupaul's Drag Race, newsjacking on the financial markets to turning caravans into Buckingham Palace.

  • Team member
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    Rob John Managing Director @ The CMA

    I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.

The Content Marketing Association

The Home of Content Marketing in Online, Mobile, Video & Print