About this event
Digital PR is renowned for creative campaigns, data stories and thought leadership. However, newsjacking can be one of the most successful tactics to land national publications in a short space of time. I'll be exploring how you can do this for many industries and the tips and tricks needed to scale it. From fashion to finance and lifestyle newsjacking is a tactic that can be explored for any brand and requires no fancy campaign page, design or development. A simple tactic that will become your best friend in the Digital PR world.
About Will
With a background in traditional PR and over 7 years experience in digital PR, Will likes to think of himself as SEO's answer to Patsy and Eddie. His role is to oversee the PR offering at Rise at Seeven and make sure they're doing THE best campaigns in the world, from interviewing stars of Rupaul's Drag Race, newsjacking on the financial markets to turning caravans into Buckingham Palace. You name it, he's going to do it.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Will Hobson PR Director @ Rise at SevenWH G
With a background in traditional PR and 7+years in digital PR, oversees PR at Rise at Seven to make sure they're doing THE best campaigns in the world, from interviewing stars of Rupaul's Drag Race, newsjacking on the financial markets to turning caravans into Buckingham Palace.
