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The CMA invites you to their webinar

How to cut through noise on a budget

About this webinar

In this talk I’ll be discussing our award-winning campaign for Admiral’s home insurance product which was recognised at number of industry awards including the CMAs and CIPR awards in 2019. I’ll explain how we approached the brief, came up with the creative campaign and executed it to deliver 73 pieces of top-tier coverage as well as securing links that exceeded our target by 3,150% ! All with a total campaign spend of less than £6,000.

About Laura

Laura is a senior account manager at BrandContent where she's worked for the last two and half years on a whole range of clients and projects with varying budgets.

Responsible for creating and delivering digital consumer PR campaigns for clients across a range of sectors including insurance, energy, property and foreign exchange. Her clients include FTSE 100 company Admiral, AIM listed travel money specialist, Equals and home energy saving assistant, Loop.

Previously at Beattie Communications based in Manchester, Laura worked with brands including Tesco, Specsavers, FlyBe and Nutribullet.

Laura's background has always been in traditional PR, but as the industry evolves, her focus has increasingly been on digital PR campaigns, with a focus on driving links for brands. 

Hosted by

  • Guest speaker
    LJ G
    Laura Jones Senior Account Manager @ BrandContent

    Laura's worked at BrandContent for the last two and half years on a whole range of clients and projects with varying budgets. Responsible for creating and delivering digital consumer PR campaigns for clients across a range of sectors including insurance, energy, property and foreign exchange.

  • Team member
    RJ T
    Rob John

The CMA

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